Graphic Design students from the University of Worcester will be exhibiting prototype wayfinding signage designs during Malvern’s Autumn Festival in the town’s library.
The project was given to the students by the Route to the Hills steering group, who are aiming to help find ways to help encourage pedestrians and walkers to enjoy both the town and hills.
Part of the group’s remit is to look into potential new wayfinding signage solutions in and around the town. The project was a perfect fit for the University of Worcester students, who were studying how best to create information graphics and wayfinding signage over their final semester.
Design lecturer Andy Stevenson said: “The students really benefited from working on this project. The fact that the signage design challenges were real, the clients were real and that there were great experiences gained while on a related visit to the London design studio, all helped make these a really realistic set of experiences for them.”
Malvern Autumn Festival organiser and board member for the Route to the Hills partnership, Peter Smith, added: “This project is a great example of a mutually beneficial collaboration between the Route to the Hills project and the University of Worcester’s student design expertise. It also adds to the great track record we now have with joint projects with the University.”
Councillor Phillip Grove, portfolio holder for economic development, said: “We are really pleased to have this opportunity to work with the students at the University of Worcester. I am very excited by the design ideas they have proposed and hope that some of their ideas can be incorporated into the final “Route to the Hills”, which is being developed to strengthen links between the town and the hills and help tourists and local people enjoy the heritage of the town.”
The Route to the Hills partnership is made up of eight organisations: Malvern Hills District Council, Malvern Civic Society, Malvern Town Council, High Street Malvern, Great Malvern Priory PCC, Malvern Hills Conservators, Malvern Theatres Trust and Malvern Hills AONB.
